INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON PATRONAGE OF TELECOMMUNICATIONS SERVICES (A STUDY OF GLO AND 9MOBILE IN BENIN METROPOLIS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was designed to investigate the challenges of Integrated Marketing Communication in the telecommunication industry using Globacom and 9mobile subscribers in Benin Metropolis as the study's foundation. The goal was to isolate obstacles hindering effective service delivery by the telecommunication providers. The study employed the survey research method with questionnaire as the instrument for data gathering because of it’s capacity to elicit precise information for strategic decision making. The Theory of Marketing of Products and Services upon which the study was anchored helped to throw light on the best features of exchange relationships. Findings from the study revealed that service providers tended to over concentrate on the use of a narrow strategy of personal sales to attract patronage from people within their scope of operations. To cure this defect, it was recommended that the service providers should follow current global realities of using a combination of various IMC methods to achieve greater results. It is therefore hoped that telecommunication network providers would endeavor to expand their strategies to include sales promotions, advertising messages, conditional sales as well as public relations strategies so as to target more customers.
Related Project Materials
EFFECT OF GOVERNMENT EXPORT PROMOTION POLICIES ON THE DEVELOPMENT OF EXPORT BUSINESS IN NIGERIA (A CASE STUDY OF THE NIGERIAN EXPORT PROMOTION COUNCIL)
ABSTRACT
The introduction of government export promotion policies in the development of the export business In Nigeria,...
DIARRHOEA AND ITS CAUSES AND EFFECTS AMONG CHILDREN
EXCERPT FROM THE STUDY
Given that high diarrheal morbidity is likely to persist for some time in many parts of the developing world, this...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN REDUCING ANXIETY
ABSTRACT: The role of early childhood education in reducing anxiety is crucial...
ACCOUNTING INFORMATION SYSTEM AND PERFORMANCE OF MONEY DEPOSIT BANK IN NIGERIA
Background of the study
Banking has over the years transformed from the time of ledger cards and other manual filling sy...
THE PROBLEM AND PROSPECT OF FINANCING SMALL SCALE INDUSTRIES IN NIGERIA
ABSTRACT
This study examines the problems associated with financing Small scale industries in Nigeria. The study adopted...
APPLICATION OF INTERNET FOR INFORMATION SERVICE DELIVERY IN SELECTED SPECIAL LIBRARIES
Abstract
The study investigated the Application of Internet for service delivery in some selected special libraries in Kaduna state. The...
A CRITICAL EVALUATION OF STUDENTS INDUSTRIAL WORKING EXPERIENCE SCHEME (SIWES) AND ITS BENEFITS AND CHALLENGES IN NIGERIAN UNIVERSITIES
BACKGROUND OF THE STUDY
Students' industrial work experience scheme (SIWES) is a hands-on program d...
INDECENT DRESSING: A SERIOUS ENCROACHMENT ON OUR MORAL VALUES
Abstract
This study assessed indecent dressing: a serious encroachment on our moral values. Education is considered to...
THE ROLE OF COST ACCOUNTING FOR GOVERNMENT AGENCIES AND PUBLIC SERVICES
Abstract: THE ROLE OF COST ACCOUNTING FOR GOVERNMENT AGENCIES AND PUBLIC SERVICES
This research explores the role of cost accounting in m...
APPLICATION OF BUILDING SURVEY FOR MAINTENANCE OF BUILDING IN NIGERIA
Abstract
This research project present the application of building survey for maintenance of build...
