INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON PATRONAGE OF TELECOMMUNICATIONS SERVICES (A STUDY OF GLO AND 9MOBILE IN BENIN METROPOLIS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was designed to investigate the challenges of Integrated Marketing Communication in the telecommunication industry using Globacom and 9mobile subscribers in Benin Metropolis as the study's foundation. The goal was to isolate obstacles hindering effective service delivery by the telecommunication providers. The study employed the survey research method with questionnaire as the instrument for data gathering because of it’s capacity to elicit precise information for strategic decision making. The Theory of Marketing of Products and Services upon which the study was anchored helped to throw light on the best features of exchange relationships. Findings from the study revealed that service providers tended to over concentrate on the use of a narrow strategy of personal sales to attract patronage from people within their scope of operations. To cure this defect, it was recommended that the service providers should follow current global realities of using a combination of various IMC methods to achieve greater results. It is therefore hoped that telecommunication network providers would endeavor to expand their strategies to include sales promotions, advertising messages, conditional sales as well as public relations strategies so as to target more customers.
Related Project Materials
ASSESSMENT OF EARLY CHILDHOOD EDUCATION AND LEADERSHIP SKILLS
ABSTRACT: Early childhood education plays a pivotal role in developing lea...
IMPROVING ORGANIZATIONAL PERFORMANCE THROUGH EFFECTIVE STAFF DISCIPLINE AND CONTROL
ABSTRACT
The topic of this project is improving organizational performance through effective staff disc...
THE USE OF POSTERS AND BILLBOARDS AS VISUAL DATA TO IN EVALUATING THE EFFECTIVENESS OF PROTEST MESSAGING (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)
THE USE OF POSTERS AND BILLBOARDS AS VISUAL DATA TO IN EVALUATING THE EFFECTIVENESS OF PROTEST MESSAGING (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)...
AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA
ABSTRACT
The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class con...
INVESTIGATION OF THE CHEMICAL STABILIZATION OF SOME SOILS OF GULLY EROSION-PRONE AREAS OF ANAMBRA STATE
ABSTRACT
Soil erosion is the removal/movement of soil particles from one area to another; and one method of preventing these soil particl...
A STUDY OF CHOSEN LOCALLY OWNED SHIPPING COMPANIES CONCERNING THE IMPACT OF THE CABOTAGE ACT ON LOCAL CAPACITY DEVELOPMENT
BACKGROUND
According to the findings of Ekwenna's (2017) Fleet Expansion Feasibility Study, he discovered that more...
THE INFLUENCE OF PROSTATE CANCER AWARENESS CAMPAIGNS ON THE KNOWLEDGE, ATTITUDE AND PRACTICES OF MEN
ABSTRACT
This study was designed to investigate the influence of prostate cancer awareness campaigns...
EXAMINATION OF MONETARY POLICY AND FINANCIAL PERFORMANCE OF DEPOSIT MONEY BANK IN NIGERIA
ABSTRACT
This study examined the effect of monetary policy on the financial performance of deposit money banks in Nigeri...
EFFECT OF INSTRUCTIONAL MATERIAL ON TEACHING SOCIAL STUDIES EDUCATION
ABSTRACT
This study was carried out to examine the effect of instructional material on teaching so...
THE EFFECT OF BIOLOGY PRACTICAL ACTIVITIES ON ACADEMIC ACHIEVEMENT OF SENIOR SECONDARY SCHOOL STUDENTS (CASE STUDY OF ENUGU EAST LGA)
